According to the Archdiocese of Detroit (AOD), St. Michael's Media is being turned down the use of the word "Catholic" due to St. Michael's Media not being in full conformity with the archdiocesan "media protocols", nor the protocols established by the United States Conference of Catholic Bishops.
Unfortunately, a search of the AOD's website did not turn up any information on media protocols. Hence, Mr. Voris and St. Michael's Media can only be assessed from the perspective of the USCCB.
In reviewing the USCCB protocols I am at a loss as to why AOD has failed to grant to St. Michael's Media its request. Bombast, possible stridency, pencil waving and dramatics hardly excludes one from being granted the use of the word "Catholic".
It is this type of obfuscation that results in stirring the "internet pot".